Have you ever been on social media, and a random ad pops up for something you would never want or need? I know I have, and I always think, “I looked at hummingbird feeders to hang along my fence. Why would Facebook think I now need a post hole digger?”
According to a CNN business article on February 6 of 2018, 90% of trading attributed to algorithms and computer driven trading. On a typical trading day, computers account for 50-60% of market trades and up to 90% of the trades when markets are extremely volatile.
Several new computer platforms have emerged like Wealthfront, Robinhood. The one key component computers cannot provide is financial planning that guides a customized investment strategy aligned to unique financial scenarios.
The tide may indeed be turning. In a Cerulli and Associates research study from October 2020, 40% of the U.S. investors surveyed said they need more advice. In the same study, a whopping 82% of those currently paying for financial advice said it’s worth the price.
I often say a portfolio is not a plan. A portfolio is made up of tools that execute the plan, but first, you need a plan.
Why? As a financial professional, investing my time to understand the needs of the families I serve is paramount to building resilient and agile plans and strategies. These plans are specifically customized to the unique financial and cash flow needs of each investor.
In particular, 2020 reminded us that agility is key to the ability to thrive.
Do you have a plan customized to your family’s needs?
Orchestrating Fiscal Harmony™,
Kelly Kunst CFP®
Founder
2021 Five Star Wealth Manager
Once again, I am honored to be named a Five Star Wealth Manager by Texas Monthly. Nearly 4,000 Dallas-Fort Worth wealth managers were considered for the award; ten percent of these candidates were named 2021 Five Star Wealth Managers. Being recognized is always nice, but the real blessing is serving families and helping them on the path to fiscal harmony in their lives.
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